Huzhou City, Zhejiang Province, is a small town with beautiful scenery located on the edge of Taihu Lake. Not long ago, on November 20th, a similarly spiritual “elf” was welcomed here.
It is the new smart #5.
The new smart #5 made a shocking debut at the delivery site that day. At the same time, the smart global inspiration customization center was also officially opened on the same day. This is also the first luxury brand customization center in China. As the core platform for smart’s new brand proposition of “open your mind”, it will provide personalized customized services to transform ideas into reality.
Many people may be like me. After getting to know the new smart #5, they couldn’t help but sigh – has smart become so “big”?
A “grown-up” smart is not only reflected in the size of the new smart #5, but also in the transformation and reconstruction of the brand positioning. What has not changed is the confidence of the smart brand, and it is another subversion of the inherent perception of the outside world – from that petite and agile urban car to today’s pioneer of luxury medium-sized pure electric SUVs, the new smart #5 once again enters the market. Proof: It never stops pushing boundaries.
Looking at the transformation and persistence of smart from the new smart #5
In the past, smart gave people the impression of being “small but beautiful”. However, the ceiling of the small car market has limited the brand’s development potential, and the wave of new energy has allowed smart to see the opportunity to reinvent itself. Since its comprehensive transformation into a pure electric brand in 2019, smart’s transformation path has been full of adventure. As the brand’s latest answer, the new smart #5 not only breaks past boundaries in terms of product size, but also embodies smart’s persistence in design concepts and technology applications – with personalization and differentiation as the core, from user needs and usage scenarios Starting from the beginning, we always focus on user needs.
The clearest changes are visible to the naked eye. The new smart #5 is currently the smart one with the highest “Benz” content. It was designed by the Mercedes-Benz global design team. It completely subverts the previous perception – it continues the design language of “sensibility and sharpness” and integrates More forward-looking, interesting and pioneering concepts, with “global rideable and fun design” as the core, will bring a more luxurious, diverse and imaginative experience.
The Boxy box shape has four wheels and four corners, with a square in the middle and a circle in it. It not only gives the vehicle extremely high space utilization, but also shows a unique design aesthetic. In terms of details, capsule design elements represented by through-type matrix headlights are spread throughout the interior and exterior of the car, from the rearview mirrors and door handles to the seat backs and headrests, all reflecting a smooth and rounded design style. The cockpit design continues the classic layout of Mercedes-Benz’s dual screens, but unlike the traditional layout with the driver as the core, the new smart #5 dual screen is biased towards the co-pilot side. This change stems from the upgrade of smart cockpit functions, especially entertainment, making the co-pilot an important center of interactive experience.
In addition to the elegant frameless doors and hidden door handles, the floating wheel logo is the finishing touch of this model – traditionally, this is a design element only found in top-end cars such as Rolls-Royce. There is no doubt that while smart has “grown up”, it is also becoming more and more luxurious.
“Just like there is an arrow in the brand logo, smart has always been moving forward to make breakthroughs.” Zhang Mingxia, CMO of smart global company, once expressed the spirit of smart in this way. In the design of the new smart #5, if it can be summarized with the word “breakthrough” I’m afraid it’s not nearly enough.
As the “boldest and most square” model in the history of the brand, as well as the largest and most adventurous model, the new smart #5 uses a body length of 4705 mm and a wheelbase of 2900 mm to create a spacious and spacious space for five seats. It also breaks all stereotypes of smart from the outside world. No wonder Zhang Mingxia once said: “Don’t underestimate your smartness!”
In terms of the sound system, it also reflects the ingenuity of the new smart #5. Different from the idea of Hi-Fi OEM, the new smart #5 has been carefully considered and finally selected Sennheiser, which is well-known in the field of professional monitoring, and innovatively uses suspended flying saucer-type lift speakers in the sound form. Combined with the industry’s first patented damping solution, the speakers slowly rise when music is played, creating a unique sense of ritual together with 19 ambient lights. The audio layout of the entire vehicle has reached 20 speakers, 7.1.4 channels, and supports Dolby Atmos. The “First Class” mode can also enjoy a theater-level auditory feast with one click.
Smart always adheres to “warm technology”. It does not simply pile up configurations, but starts from the actual needs and interests of users. Take the seats as an example. Its Nappa leather seats are made of North American calfskin and feature the industry’s first HDD quilting composite process. The fabric tightness and stitching thickness are fully optimized, and the touch is delicate and soft. The industry’s first cushioned airbag The zero-gravity seat is an innovative achievement for user safety. Although traditional zero-gravity seats make passengers more relaxed, they may increase the risk of injury in emergencies. To this end, the new smart #5 incorporates a seat cushion airbag design, which can provide additional support for the lumbar spine in the event of a collision or severe bumps, significantly reducing risks.
The new smart #5 also sets a new benchmark with “first-class” vehicle quietness. The entire car uses sound-insulating laminated glass, dual-impedance sound-absorbing cotton and an optimized sealing structure, bringing 89% leading speech intelligibility, allowing you to enjoy privacy and tranquility. At the same time, the intelligent fragrance system provides three exclusive fragrances and is linked to the DMS system to automatically spray refreshing fragrance to prevent fatigue driving.
One more detail. Like Mercedes-Benz, the new smart #5 seat adjustment button is designed on the door – for no other reason than to avoid scratches on the watch when the user wears the watch to adjust the seat. More luxurious and more humane, this is the spiritual core of smart #5.
In fact, the new smart #5 is more than just a car, it is more like a “mobile manifesto” about brand change. Behind it lies the smart brand’s profound insight into the new era of travel: the space can be larger, but the design philosophy cannot be compromised; the functions can be more, but the user experience must be more elegant. Not only is it more convenient and user-friendly, it can also meet the emotional needs of the current urban population.
The new smart #5 has done all of these, and it’s done well.
Smart, who never follows the trend, dares to be the first again
Smart has always been a name that dares to pioneer.
It once created a new form of urban travel with a two-seater car and almost changed people’s definition of cars; it was also the first brand in the world to propose the concept of urban car electrification.
In a market where new energy brands are competing with each other, smart insists on taking a unique path. It is not eager to chase hot spots, but interprets what “new luxury style” is in its own way.
The new smart #5 enters the market as a luxury mid-size SUV, but it does not stop at the existing definition in the market. The 800V high-voltage platform and 4C ultra-fast charging technology (can add 500 kilometers of battery life in 15 minutes) make it the class leader in performance and battery life (740 kilometers CLTC). It does not follow the trend, but is a breakthrough in technology and design.
In terms of intelligence, it can be said to be making great strides forward. The new smart #5 is the world’s first SUV equipped with AMD V2000 desktop-level high-computing chip. Its performance is nearly twice that of Qualcomm 8295. With 24G ultra-large storage and 256G memory, it provides a silky-smooth operating experience and supports 6 screen smart cockpit, 13-inch AMOLED dual 2.5K ultra-clear screens equipped with Tandem double-layer OLED technology, making the smart cockpit performance even more outstanding. Based on the “Doubao AI large model”, the vehicle can also learn and remember user preferences in real time, bringing a more personalized intelligent experience.
To be luxurious, you must also mention smart driving. The new smart #5 is equipped with dual NVIDA Orin X chips and lidar leading smart driving hardware. Its “True No Picture + End-to-End” high-end intelligent driving assistance functions cover urban roads and national highway scenarios. Urban NSP intelligent pilot assistance can not only realize automatic pilot driving from the starting point to the end point, but also provide avoidance and detour support in complex road conditions such as intersections, roundabouts and other scenes. The high-speed NSP function has the capabilities of lane centering, adaptive cruise, automatic up and down ramps, automatic lane changes, etc. The function is ready to use, and it also supports OTA upgrades to achieve richer scene coverage – this is already a smart phone with the same level of ceiling. driving level.
What is even more awe-inspiring is that in this era where computers and radar seem to be about to replace manual control, the new smart #5 has not abandoned those who love driving – it has a front double wishbone + rear five-link independent suspension Structure, smart four-wheel drive system, magic carpet (air suspension + CCD), 500mm maximum wading depth, 45° maximum climbing ability, 8 driving modes…
There is no doubt that it is still that dynamic smart car that can travel through the streets and travel across mountains and rivers.
That’s what smart is, it doesn’t follow, it only creates.
Scenario upgrade: New solution for the 200,000-300,000 yuan market of the new smart #5
In a market dominated by brands such as Tesla and BYD, the difficulty of exploring the 200,000-300,000 yuan market cannot be underestimated. This market is considered the most competitive price range. But the advantage of smart is that it not only provides products, but also creates a unique brand culture.
The debut of the new smart #5 can be regarded as a bold challenge to the luxury electric vehicle market. Compared with the “small but beautiful” smart of the past, the new smart #5 pays more attention to the needs of home users. This is not a blue ocean market, but there are really not many products like the new smart #5 in this segment.
The pioneering aspect of the new smart #5 is that it pays more attention to the extension of user scenarios than competitors such as Model Y. “Refrigerator, color TV, big sofa” is no longer new, smart is obviously going to do something different!
With the outdoor adventure bag as the core, the new smart#5 accurately meets the needs of users in multiple scenarios. The adventure bag is equipped with an X-shaped painted roof platform that can easily secure luggage, bicycles or camping tents, taking into account both practicality and beauty. Designs such as free side ladders, chassis safety armor, and anti-collision side steps provide all-round protection for outdoor adventures.
In order to meet the needs of outdoor leisure and entertainment, the new smart#5 creatively introduces the industry’s first 233-inch car-grade full-color laser projector. It uses ALPD laser display technology with a brightness of up to 2,000 lumens. It can be easily projected onto the exterior wall or curtain of the car with one click. It also supports 10 levels of brightness adjustment, autofocus and screen zoom; paired with it, it is the first in the industry. The original car full-scenario portable HiFi speaker, with 6 built-in acoustic units and Hi-Res recognition It is certified that it can provide an excellent sound experience whether in the car, outdoors or at home – this set of “portable combination full-scene theater” can be said to deeply integrate technology and scenes. When camping, the portable HiFi speakers can be installed from the car Take it out and connect it to the laser projector through the car’s 4G network or the screen projection function of your mobile phone to have an outdoor movie. This design not only extends the use scenarios of the vehicle, but also brings a high-quality outdoor entertainment experience, and also expands the social attributes of the new smart #5 transportation.
Whether it is an exquisite car for urban life or quality entertainment for outdoor adventures, the new smart#5 always focuses on user needs, combining elegance and the ability to “go off-road”. It can be said that the new smart #5 has become the “strongest game-breaker” in the 200,000-300,000 yuan range.
What is even more exciting is that compared with local new energy competitors, the new smart #5 is backed by global resources, giving it sufficient confidence. Relying on its globalization genes, smart has successfully deployed in markets such as China, Europe, the Middle East, and Southeast Asia, covering 27 countries and regions. Nowadays, smart is closer to the Chinese market, but it still maintains a global vision. The brand value has not been reduced at all, but is even higher.
In Zhang Mingxia’s words, “The purpose of making the new smart #5 is to break through ourselves and let everyone see the breakthrough of smart.” Such a new smart #5 has a bright future.
Conclusion
Luxury and fashion are not simply piled up, but can resonate with the heart.
This is exactly the emotional connection that the new smart #5 delivers through design and technology. It not only meets consumers’ daily commuting, but also inspires their yearning for a better life.
Someone asked: Why did smart become bigger again?
So what? Smart never follows the trend, but uses innovation to open up its own track, as expressed in the new brand slogan “open your mind” – since the “small and outstanding” smart back then can break the mold, now this “grown up” What’s so strange about smart? Smart is never constrained by size, let alone sets limits for itself. It achieves “more spiritual differentiation” through creativity, which is its charm.
Smart has grown up, but it is still so interesting, and it is still the “boy” that everyone loves.
