[Shanghai, October 25, 2023]The highly anticipated media conference of Ma Petroleum Hybrid Hybrid series products ended successfully in Shanghai. Mr. Khalid Latiff, Managing Director of Ma Petroleum Lubricant International Asia and Chairman of Ma Petroleum Lubricant International Lubricant (China) Co., Ltd., and Mr. Wang Tianjie, General Manager of Ma Petroleum Lubricant International (China) and other guests attended the event with Chinese media, witnessing the new breakthroughs made by Ma Petroleum Lubricant in China’s new energy oil business.
The rise and development of hybrid vehicles in China’s new energy vehicle market
In recent years, with the in-depth implementation of energy conservation and emission reduction policies and changes in consumer demand, the new energy vehicle market has shown a booming trend. Hybrid vehicles have been recognized by more and more consumers by virtue of their advantages in both urban driving and long-distance travel, as well as efficient use under harsh weather and temperature conditions, and their market share is growing rapidly. As representatives of different technical routes, hybrid vehicles and pure electric vehicles jointly promote technological innovation and progress in the automotive industry and move towards the field of clean energy. It can be foreseen that with the strong support of the Chinese government and continuous technological innovation, hybrid vehicles and pure electric vehicles will inevitably coexist and complement each other, and continue to maintain growth momentum.
The growing hybrid vehicle market brings new opportunities to the lubricant industry
Hybrid vehicles are significantly different from traditional fuel vehicles in their working principles. Hybrid vehicles use a combined power system of internal combustion engines and electric motors. Unlike ordinary fuel engines, the power source switching, low-temperature operation and frequent start-and-stop conditions of hybrid engines face additional challenges. Therefore, hybrid vehicles need special lubricating oil to effectively protect the engine and improve engine performance. With the continuous increase in the market share of hybrid vehicles, the demand for special oil products is also growing.
At the press conference, Mr. Khalid Latiff, Managing Director of Map Oil Lubricant International Asia and Chairman of Map Oil International Lubricant (China) Co., Ltd., pointed out that “the automotive industry is undergoing rapid changes, and the rise of the new energy vehicle market, consumer purchasing tendencies and expectations for a sustainable future are driving these changes. As a key link in our achievement of a net zero future, the development of hybrid vehicles brings new challenges while bringing us new business growth points. Map Oil Lubricant International has invested a lot of resources in research and development to maintain its leading position in the industry, which demonstrates our commitment to innovation and provides solutions to the ever-changing needs of the automotive industry. By tailoring products and providing professional services to maximize performance, we will continue to move forward and break through the boundaries.”
Managing Director and Managing Director of Ma Petroleum Lubricant International Asia
Mr. Khalid Latiff, Chairman of Ma Petroleum International Lubricant (China) Co., Ltd.
The newly upgraded CoolTech-HTM technology opens a new chapter in hybrid special oil products
Ma Petroleum Lubricant International has always been one step ahead and took the lead in launching a special hybrid product in 2019. In 2021, Ma Petroleum Lubricant International has comprehensively upgraded Ma Petroleum Xuanteng, which has its own CoolTech+™ technology, and plans to launch a full range of products designed specifically for hybrid vehicles worldwide this year.
The Hybrid Hybrid series released this time uses the newly upgraded CoolTech-H™ technology, which can provide excellent performance than traditional engine oil, effectively protect the hybrid engine, significantly reduce engine wear, and improve the anti-wear protection of key components to reach 68%, helping hybrid vehicles perform exceptionally.
Meet the demand of the hybrid market, Ma Petroleum Hybrid Hybrid series unveiled in China
The Hybrid Hybrid series of Ma Petroleum, which has unique CoolTech-HTM technology, has been specially developed to meet the lubrication needs of hybrid vehicles. Its new formula has undergone extreme testing and has passed rigorous field tests. The experimental results exceed the standard oil change cycle of OEM original equipment manufacturers, greatly improving fuel economy.
Left: Alessandro Orsini, Executive Director of Global Marketing of Malaysia Petroleum Lubricants International
Left second: Hezlinn Idris, Managing Director and CEO of Ma Petroleum Lubricant International
Right: Khalid Latiff, Managing Director of Ma Petroleum Lubricant International Asia Region and Chairman of Ma Petroleum Lubricant (China) Co., Ltd.
Second from right: Wang Tianjie, General Manager of Ma Petroleum Lubricant International (China)
More lasting start and stop protection
The low-temperature operation and frequent start-and-stop conditions of hybrid engines face additional challenges, so hybrid vehicles need exclusive lubricating oil to effectively protect the engine and improve engine performance.
Ma Petroleum Hybrid Hybrid products provide excellent protection during the oil change cycle with all-round performance. The engine still performs as new and meets the industry’s latest/highest standards.
Longer-lasting cold start protection
Frequent cold starts mean that the lubricant in the hybrid engine may not reach the desired temperature and will not quickly provide protection for critical engine components. This may lead to oil contamination and potential engine failure increase.
Hybrid hybrid products always provide full temperature difference protection for hybrid vehicles and provide immediate protection for key components.
Longer corrosion protection
Hybrid vehicles use traditional engine oils more likely to experience increased moisture and fuel pollution because they operate at lower temperatures than traditional engines.
Hybrid Hybrid products provide corrosion protection against increased moisture and fuel pollution and extend the service life of key engine components.
At the end of the press conference, Mr. Wang Tianjie, General Manager of Ma Petroleum Lubricant International (China), said: “Hybrid engines are pushing us towards a net zero future. There is no doubt that this technology means good news for us, but it also brings us new challenges. In order to provide instant protection at low temperatures, maintain fuel economy and engine efficiency, special oils need to be developed for hybrid engines. The Ma Petroleum Hybrid Hybrid series, which has unique CoolTech-HTM technology, is designed to manage continuous changes, meet the challenges of frequent start and stops, and provide lasting protection even at low temperatures. Therefore, drivers and their vehicle engines can calmly deal with changing road conditions and control them.”
Wang Tianjie, General Manager of Ma Petroleum Lubricant International (China)
Ma Petroleum Lubricant International is committed to solving the ever-changing needs of the automotive industry, constantly exploring innovative opportunities in the lubricant industry, providing customers with customized products and professional services to maximize performance. In the future, we will continue to move forward, break through boundaries, and contribute to a more sustainable and efficient future.
About Horse Oil
Petroliam Nasional Berhad (hereinafter referred to as “Malaysia Petroleum”) was established in 1974. It is a global energy and solutions company, ranking among the Fortune Global 500 companies. In the 2023 Global Brand Value Report, it continues to be on the list of the “Top Ten Global Oil and Gas Brands” and has won the title of ASEAN’s Most Valuable Brand in 2023. Ma Petroleum is committed to contributing to the social well-being of its operations. In 2020, Malaysia Petroleum became the first energy company in Southeast Asia to set a net zero carbon emission target of 2050, and announced in November 2022 that it would achieve a net zero carbon emission path by 2050, accelerating the group’s commitment and actions to the net zero vision.
In 2003, the Beijing Representative Office of Ma Petroleum was established. After years of development, it has now established 6 offices and 3 production bases in Shanghai, Beijing, Guangzhou, Shandong Weifang, Shandong Zibo, and Guangxi Beihai. Over the years, Ma Petroleum has provided China with a stable energy supply including liquefied natural gas, petrochemical products, crude oil, petroleum products and lubricating oil to meet the energy needs of the Chinese market with high-quality energy solutions.
About Ma Petroleum Lubricant International
Mali Oil Lubricant International is a business branch of Mali Oil engaged in the global manufacturing and sales of lubricants. It was founded in 2008 and is headquartered in Kuala Lumpur. It has 30 sales agencies in 27 countries around the world. It is managed through its regional headquarters in Kuala Lumpur, Turin, Belo Hari Santa, Chicago and Dubai. Manufacture and sell a full range of high-quality automotive and industrial lubricating oil products in more than 100 markets around the world. As a company with technology as its core, Ma Petroleum Lubricant has a century-old lubricant technology accumulation in Europe, and a powerful technology network composed of six major R&D centers and more than 40 laboratories.
At the same time, as the oil and fluid technology partner of the Mercedes-AMG Petroleum F1 team, Petroleum has actively participated in F1 racing for more than 20 years and has carried out in-depth technical cooperation with the team to provide the team with comprehensive oil and fluid technology solutions including engine oil, fuel and transmission fluid, helping the Mercedes-AMG Petroleum F1 team to win the F1 team championship for eight consecutive years (2014-2021).
Ma Petroleum Lubricant is one of the fastest growing foreign lubricant brands in China’s automotive aftermarket, and its channel network in China has now covered the whole country. Its subsidiary SYNTIUM gasoline engine oil brand, Tutela automotive auxiliary oil brand, etc. have become ideal solutions for Chinese car owners and commercial users. In addition to deepening the automotive industry, Ma Petroleum lubricant has also grown rapidly in the industrial field, and its products and businesses cover engineering machinery, general manufacturing, papermaking, ceramics, power generation, mining, steel and other industries.
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