Volkswagen China executives made an official announcement at a high-end forum that they will launch at least 20 new energy vehicles in China this year, including those jointly developed with others and some new models developed on their own platforms. In the next three years, they will continue to increase investment in this market.
In the on-site information, the two most familiar models are Hezhong 08 and ID.ERA 9X. Hezhong 08 is the first car jointly developed by Volkswagen and Xiaopeng. It takes the pure electric route and is about to be officially launched. ID.ERA 9X is the first extended-range electric vehicle launched by SAIC-Volkswagen, and it will be available to everyone soon.
Both cars are progressing very quickly.
There is also the Hezhong 07, which is a pure electric B-class sedan and is owned by Volkswagen Anhui. It is not jointly developed with Xpeng like Hezhong 08, but is built using Volkswagen’s own authentic MEB platform. The second car in Audi’s alphabet series, the AUDI E7X, is also likely to be unveiled at the Beijing Auto Show. It is also purely electric-powered and will most likely continue to work closely with Momenta on intelligent assisted driving.
The ID.AURA shown in the picture has revealed the least information so far. Judging from its appearance, it is a young and sporty crossover with a quite energetic feel.
Volkswagen China also released quite big news at the forum. By 2027, the Volkswagen Group plans to launch no less than 30 new energy vehicles in the Chinese market. By 2030, this number will exceed 50 models. It can be seen that they have really put a lot of effort into new energy and are ready to play it for a long time.
Volkswagen China has made such a big move this time mainly because the market is changing rapidly. New energy vehicles have been selling better and better in the past few years, and consumers are much more receptive to pure electric and extended-range models, so they have to keep up. The purpose of cooperating with Xpeng to develop Hezhong 08 is to take advantage of the other party’s technical advantages to quickly launch products, while also allowing Volkswagen’s own platform to play a role.
The MEB platform was originally specially prepared by Volkswagen for electric vehicles. It has good battery life and charging efficiency. It can ensure a basic driving experience when used on the Hezhong 07.
As a range-extended vehicle, the ID.ERA 9X is suitable for those who are worried about insufficient pure electric range. When driving long distances, the combination of gasoline and electricity will provide more peace of mind. When SAIC Volkswagen launches it, it also wants to test the range extension method first and see what the market feedback is.
AUDI E7X is Audi’s new attempt at high-end electric vehicles. It is a combination of pure electric vehicles and intelligent driving, aiming to attract users with high technological requirements.
Although there is not much information about ID.AURA, from the positioning point of view, it is aimed at young consumers. The cross-border styling should be more flexible and suitable for daily transportation in the city or going out on weekends. Generally speaking, these cars cover different needs from home to sports, from mid-range to high-end. Volkswagen wants to use multiple models to fight together to regain market share.
Not only will they launch 20 models this year, but they will continue to increase the number of models in the next three years, which shows that Volkswagen attaches great importance to China’s new energy market. Joint research and development can speed up the launch of new cars, and its own platform can ensure the stability of quality and supply chain. After the two parties are combined, the product line will be enriched.
For example, there are already several models in the Hezhong series, the ID series is also expanding, and Audi is also following up, so as to roll out the new energy layout step by step.
In actual operations, Volkswagen China will focus its resources on several key points. For example, battery technology, charging speed, and intelligent systems, which are the aspects that users are most concerned about, will be as practical as possible. The cooperation with Xpeng and Momenta is to not fall behind in software and assisted driving.
After so many years of polishing, the MEB platform has guaranteed production efficiency and reliability, and cars built with it will be more stable to drive.
Launching more than 30 models by 2027 means that an average of 10 new cars will be released every year, which is considered fast among traditional car companies. By 2030, there will be more than 50 models, which means that almost every market segment will have mass new energy options.
When consumers buy cars in the future, they will see that Volkswagen will have many more electric car options, and they will no longer have to worry about the brand not keeping up with the trend in new energy.
Pushing so many cars also requires the cooperation of factories, supply chains and sales networks. Volkswagen has several joint venture factories in China, so it is relatively easy to adjust production capacity. Dealers will also provide simultaneous training so that everyone can clearly explain the features of these new cars to customers. In terms of price, they should set it according to different positionings, ranging from affordable to high-end models, trying to cover as many people as possible.
Hezhong 08 and ID.ERA 9X will be launched first, allowing the market to see Volkswagen’s actual actions in new energy. Hezhong 07 uses the MEB platform, which ensures quality, while AUDI E7X provides new options for users who like luxury brands. If ID.AURA is positioned as a young sport model, it may become a common model on the streets in the future.
Looking at the overall layout, Volkswagen China really wants to focus on new energy this time. Joint research and development brings fresh technologies, and our own platform provides a stable foundation. We will continue to increase investment in the next three years in order to gain a firm foothold in China, the world’s largest new energy market. Consumers will be able to buy more choices in the future and it will be more convenient to drive, which is a good thing for everyone.
The Volkswagen Group has a strong financial foundation and a global presence, but the Chinese market is now the top priority. They invest so many resources not only to keep up with industry trends, but also to meet the needs of local consumers. Pure electric vehicles are suitable for short-distance use in cities, while extended-range vehicles are suitable for long-distance mixed use. Different models can correspond to different life scenarios.
Intelligent assisted driving is becoming more and more popular, and driving will be much easier in the future.
It can be seen from the information exposed on the forum that they have clear plans for these new cars. The Hezhong series focuses on practicality and cost-effectiveness, the ID series continues Volkswagen’s family style, and Audi takes the high-end route. Cross-border models like ID.AURA can attract young users, and the overall product matrix will become more and more complete.
In the next three years, Volkswagen China will continue to make adjustments based on market feedback. Models that sell well may be quickly iterated and upgraded versions launched. Technically, battery life, charging time, and intelligent interaction will gradually improve. Partners such as Xpeng and Momenta will also bring more new features to make the car smarter to use.
By 2030, there will be more than 50 new energy vehicles. This goal sounds huge, but when spread out every year, it actually means steady progress. There are about 10 new car models every year, which can keep the public fresh and not be left behind by other brands. When consumers buy a car, they can see a variety of electric options in Volkswagen stores, ranging from cars to SUVs, from sedans to crossovers.
After this official announcement, it is expected that more details will be announced soon. For example, you can continue to pay attention to the specific launch time, price range, configuration highlights, etc. As the first batch of Hezhong 08 and ID.ERA 9X, experience activities may be held in some cities first to allow people to test drive and experience them in advance.
Volkswagen China’s layout in new energy is getting clearer and clearer. This year’s 20 models are just the beginning, and they will continue to make efforts in the future. Joint R&D and independent platforms can be combined to make products more accessible to Chinese consumers faster and better. In the future, when you drive on the road, you will see more and more Volkswagen new energy vehicles, and the market competition will become more lively.
Their actions this time show that they are serious about the market. The purpose of promoting so many cars, covering different types and price ranges, is to allow more people to find new energy options that suit them. Driving experience, smart functions, and practicality will all be the focus, and consumers will have more choices in the future. (approximately 1450 characters)
