The lighting in the CCTV studio is not that warm orange, but a slightly cold blue-white.
An EZ-60 parked quietly on the center stage, wearing the label “Global Strategic New Energy SUV”, like a body waiting for an autopsy, surrounded by a group of hosts and executives with subtle expressions.
The air at the scene was filled with mixed emotions: excitement, nervousness, and a little cautious confidence.
If you were standing next to that car, facing the CCTV cameras and millions of viewers, would you also have the illusion of “who is peeking at my secrets in the dark?”
After all, with the attention of the whole country and the expectations of the world, not every domestic brand can easily set foot on this stage.
On November 11, 2025, Changan Mazda chose this time to debut their EZ-60 on CCTV’s “First Release” program.
Bicycle brand, customized press conference, authoritative endorsement from CCTV.
The press release was filled with excitement, as if the Chinese automobile industry had collectively imagined an “epic chorus of globalization.”
As a bystander, I prefer to break down the whole incident into a chain of evidence: 1. EZ-60 made its debut as Changan Mazda’s new energy global strategic model; 2. CCTV’s first customized press conference for a single brand, backed by the credibility of the national platform; 3. The five core dimensions (aesthetics, safety, intelligence, control, and quality) have been repeatedly emphasized; 4. Collaborative innovation with industrial chain giants such as Baosteel, China Aviation, and iFlytek, and the technology configuration is eye-catching; 5. The European and Australian markets have been laid out, and double five-star certification is in hand.
The logic is very clear. This is not a simple product promotion, but more like a global public relations war to justify the name of “Intelligent Made in China”.
If you think this is an ordinary new car launch, you may underestimate CCTV and Chinese brands’ obsession with “globalization”.
CCTV’s authoritative certification is equivalent to labeling EZ-60 a “global good car” quality label.
In the eyes of consumers, especially in overseas markets, this endorsement is more than simple publicity.
It’s a bit like the phrase “no signs of external force causing death” on the forensic autopsy report, a reassuring official endorsement.
Changan Mazda hopes to eliminate doubts about the safety and reliability of new energy vehicles, especially in terms of battery safety and vehicle durability.
Choosing CCTV for the press conference is also a public “self-examination” of its own quality.
After all, no one wants to be “overturned” by the entire network live broadcast, especially at the cusp of globalization.
From a technical perspective, the EZ-60 has many highlights.
The 86.5% high-strength steel body, global parts supply standards, and fast charging technology can charge the battery from 30% to 80% in just 15 minutes – these data are like hard indicators in a series of forensic analysis reports, proving that blood, bones, and tissues are in compliance with international standards.
But I know that each piece of data is a puzzle piece, which is beautiful when viewed individually. Only when put together do you know whether you are a complete person.
In fact, global standards are not just about parameters, but also about how to enable every user to find “a sense of security in using a car” in different scenarios.
Industry chain synergy is also the hidden protagonist of Changan Mazda’s launch.
The high-strength steel materials cooperated with Baosteel and the battery fast charging technology of China New Aviation give the EZ-60 technical confidence.
iFlytek’s intelligent voice and Volcano Engine’s Internet of Vehicles make cars no longer just mechanical tools, but become “partners who understand you.”
If the press conference is compared to a forensic autopsy, the supply chain is the examination technicians who work silently behind the autopsy report.
Without them, no matter how exquisite the appearance of the corpse, it would be impossible to explain the cause of death.
In reality, successful products are not breakthroughs at a single point, but collaborative progress along the entire chain.
The globalization of Chinese brands is not just about technical “confidence”, but also about having enough details to be seen and recognized by the world.
Speaking of the global market, the appearance in Europe and Australia, as well as the double five-star certification in China and Europe, are strong evidence.
But “certification” itself also has a weird side.
For example, behind the five-star standard are countless details and scores. Sometimes it’s like cheating on an exam. Everyone is competing to see who knows the scoring rules better.
It is certainly gratifying that Chinese companies have made breakthroughs in international certification, but what I am more concerned about is, can these standards be established in real car-using life?
For example, is battery safety stable in extreme climates?
Is fast charging technology still efficient under old power grids?
Certification is the ticket, and daily life is the certificate of survival.
There is another interesting detail in the whole incident.
CCTV’s “First Release” chose Nigmat as the host.
His words, “The debut of the EZ-60 is not just a release, it is the sound of an era accelerating.” It sounds a lot like cheering for Made in China.
But if you think carefully, you will find that this is also a “relentless” industry acceleration order.
The globalization process of China’s new energy automobile industry has no retreat.
If the EZ-60 can withstand the dual test of the market and users, it will be a victory for the Chinese brand.
If it fails, CCTV’s endorsement will also become a “accountability list.”
The light of this stage brings not only glory, but also sharper risks.
But if you think that the CCTV press conference can solve all the problems of brand globalization, you would be too optimistic.
I have seen too many companies stumble in front of the word “globalization”.
Standards are different, user preferences are different, and competitors are always watching for your mistakes.
Changan Mazda’s global strategic layout is certainly worthy of recognition, but the concept of “made in China is global product” is no less difficult than a forensic doctor finding scattered fingerprints at a crime scene – every link must be perfected, otherwise every flaw will be magnified.
The reality is that the establishment of brand recognition is much slower than technological breakthroughs, and the repair of user trust is more difficult than charging speed.
Beyond all rational analysis, I occasionally have impulses for dark humor.
For example, the globalization of China’s automobile industry may be a “whole-person autopsy” process.
Every new model released is a large-scale autopsy: from design, technology, supply chain, to market feedback and user reputation, even a small loophole may be infinitely magnified by the “international court”.
CCTV’s authoritative certification is like an official death certificate. Everyone is expecting that it is not a “fake death.”
And we bystanders can often only try to find out the truth and future from a pile of data and press conference rhetoric through calm analysis and detailed deduction.
Of course, the significance of Changan Mazda’s press conference is by no means just a victory at the product level.
This is a “public confession” of China’s intelligent manufacturing in the wave of globalization.
From “global good cars” to technological collaboration and industrial chain innovation, from CCTV endorsement to overseas certification, all evidence points to one trend: Made in China is gradually becoming a strong competitor in the global automobile industry.
But globalization is not the end, but a long journey.
Every progress is accompanied by more complex challenges and risks.
In the end, the facts of the case were not entirely clear.
Can the EZ-60 truly become a “good car” in the hearts of users around the world?
Can technological innovation and industrial collaboration withstand the ever-changing changes in the real market?
To what extent can CCTV’s endorsement be translated into the trust of overseas users?
There will be no standard answers to these questions in the short term.
As a bystander who is accustomed to doubts, I can only think repeatedly between the chain of evidence and reality.
After all, true globalization is never something that can be finalized in just one press conference.
Perhaps, the most worthy question is: When “Intelligent Manufacturing in China” steps onto the world stage, who are we proving for?
Is it a matter of honor for oneself, or is it an effort to be recognized internationally?
Before this answer emerges, every press conference and every new product is an unfinished interrogation.
And where will the “evidence” appear next time?
